"More developed appellations... are they important to the BC wine industry and will we see them in our lifetimes? Currently there are 5 appellations that cover an area larger than France: can we progress to sub-appellations? Mayer Family Vineyards certainly takes care to put the name of the individual vineyards on its labels!"
"Yes, they are important - but not the most important thing that we in BC need to focus on. Let's be honest; most wineries here simply don't know enough about their land to even begin a sub-appellation process. People are still trying to figure out what grows best where and that process takes time. Nothing can change that. But what we can do is recognize that with such a (relatively) small growing area and expensive land, bulk wines are not the future of BC. We as a collective need to show the world our quality - not quantity."
** British Columbia is larger in square acres then France and Germany together, though it has total area of planted vineyards at approximately 10,000 acres/4,000 HA compared to France at 850,000 HA**
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